The rapid demand of smartphone has changed the gaming industry, and that's the reason online mobile game playing is raising. Now you can easily play the game through your mobile at any time and anywhere. In this modern time, not only men but also women’s are playing mobile games more than before, and female users are more active than male users to buy apps for playing games.
In a research, deltaDNA suggests that 21% of women are using iPhone as compared to 15% of men. In the same way, women are more likely to use android phones than men. This research shows that women are very much interested in using mobile platforms than men. Also, deltaDNA suggests that 4.5% of women spend their money on games as compared to 3.3% of men, and men love to play strategy and action games, while women prefer puzzle games.
So, it is a clear view for the game app developers that a female-focused game is much profitable than a male-focused game. Ultimately it shows that everyone loves to play games but the game app development company who ignore women are always avoiding the most valuable audience of the games market. Now read this article to know that, how you can make your game more interactive, and inviting to all players.
Major Facts that Game Developers Should Know Before Developed a Game App:- #Know About Potential Audience:- First developers should know about their targeted audience. Women are leading in the gaming industry in term of volume and using of the mobile platform, and they play games more frequently than men. So, as a game developer, you should consider women as your focus point. It is the best opportunity for you to grow your business by focusing on your potential audience. #Build More Attractive Games:- As a developer, you have to create some attractive gaming features so that you can easily attract your potential audience. Through our research, we found that some time women feels that they do not belong to this community although they are playing games. So, developers should develop games in a way that women also feels they belong to this community. For this you have to follow some quick tips like- you have to pay attention to your icon, screenshots, and videos, Try to launching games with women characters, Track how people are reacting or you can listen the feedback of your community, which help you to create a perfect gaming features for your audience.
#Create a Well Skilled Team:- Your development team also help you to create or build wonderful games. So, you have to include women developers to your development team. You have to create a strong team who help you to capture the maximum potential audience by making attractive games. #Know About Current Opportunities:- Men are still keeping a good position in the gaming industry in the term of development and production. Also, men love to play games through mobile platforms. But women spend much time playing games than men. Women prefer less time-consuming games the most like- Words With Friends, Candy Crush, Angry Birds, and Pokémon Go and so on. All these games are quite casual, low time consuming and enjoyable games for women. So, as a game developer keep current opportunities in your mind and go ahead. #Conclusion:- If you want to make the gaming industry more welcoming for the female then you have to encourage women to play games. It only happens when you develop games according to female thoughts or your gaming features fulfil all the requirements of female gamers. You have to make people comfortable with your games so that they can attract and play your game. We hope that after reading this article you can get a clear view what kind of audience you have to focus on and the facts you should know before start developing a mobile app.
2 Comments
5/13/2022 06:11:36 am
Thanks for sharing this useful information! Hope that you will continue with the kind of stuff you are doing.
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AuthorBR Softech Pvt Ltd a popularly known web & mobile app development company based in India, have worked on 1500+ web & app projects. And BR Softech Pvt Ltd is well versed with Ruby on rails web & app development. You can reach at [email protected] CategoriesArchives
December 2021
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